It never ceases to amaze me how many people I meet who think that just because they have a business, a web site, some products to sell, that they, by default, should be wealthy.


You mean just because there is a car in garage, I should be able to win the Indy 500?

Or because I own a pair of running shoes, I should be able to run in and win marathons!

You know that’s not how it works. In order to win, you’ve got to put in the effort. In order to put in the effort, you’ve got to doing things you really enjoy, or else it will be far too much like work and you won’t do it.

Early on, I recognized my passion for marketing, but not just the run of the mill nuts and bolts marketing. I found the greatest joy in truly understanding people and how and why they act the way they do.

Hardly a day goes by where I’m not observing, learning, testing, and gaining a new understanding of how and why people do the things they do. This is not work, it’s my passion.

Why I rose to the top of the industry so quickly is because I was passionate about my craft.

It does NOT happen by accident.

Last night, you likely watched the Grammy Awards and what you saw were people being honored that are mostly very passionate about their craft. The more passion they have for what they do, typically, the better they do in their careers.

So what about you?

Are you doing something you love to do today?

Or do you find that the most fun in your day comes around lunch time and after the work day is done?

I used to live that way, until I just could no longer allow myself to play by those rules. So I quit my job and made a promise to myself that I would never again work for anybody else as an employee because that is clearly not who I am.

That was back in 1995 and although I’ve seen some rough times, faced many challenges, and came close to bankruptcy on several occasions, I would do it all again.

Your life is what you make of it. This is your time to make the kinds of decisions that will result in a life you can can happy to live every single moment.

The hardest part of this is getting to a place where you can believe that what I’m sharing with you here is real. Once you believe it, you will indeed begin to take the steps necessary to move yourself more into alignment with what you’re most passionate about.

I’ve got much more to share with you on this topic, and if you want to hear it for yourself, you can get it here:

Yes, you can have it your way.

Be outstanding!
Robert Imbriale
The Motivational Marketer

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