Every year about this time, my focus and energy begins to shift  rapidly to the coming fall season. Why is this such an important  part of the year?

For one thing, it’s the time of year when sales increase for many  businesses. However, businesses who aren’t planning their fall  marketing strategies right now, will be too late to capitalize on  this increase in sales.

I know that you’re the type of business owner who is eager to  grow your business, so I’m sure that you’re now ready to look at  what you can do for your marketing this fall.

Let me give you a couple of quick ideas. First, Labor Day is this  coming weekend, so you can put together a special and get that  out to your list, to your Facebook friends, and your Twitter  followers.

Beyond that, you’ll have more time to plan for marketing you can  do in October, November, and of course, December too!

Here are some of my favorite types of promotions: [Read more…]