Motivational Marketing by Robert Imbriale, 'The Motivational Marketer' 

This is the OFFICIAL web site of Motivational Marketing by Robert Imbriale. (ISBN: 978-0-470-11635-7) 

Discover How to Use Powerful Hidden Force That Creates Runaway Success Hollywood Movies, Sells Millions of Newspapers Daily, and is the Ultimate Marketing Secret of Today's Most Successful Web Sites!

Dear Friend,

If you're anything like me, I'm sure you're always looking for that one thing that will bring your business to the next level - that one thing that will make competition a non-issue. What you're about to discover is that secret weapon.

It's the power that causes you to get 3 to 5 times the response to a simple classified ad placed in USA Today.

It's the power to make your business grow by more than 600% in under 6 months.

And, it's the power to take a small "Mom & Pop" retail store and turn it into a $9 Million empire inside of 24 months.

What is this force that makes people so deeply crave virtually any product or service that they will do just about anything to get their hands on it?

This force is the most powerful, most effective selling tool you could ever put into your marketing arsenal. It's so incredibly powerful that some might argue you should be required to be licensed before using it in your marketing efforts!

The Secret Tool is . . .

Let's face it; you're not going to buy anything unless you're first motivated in some way to buy something. What made you buy your last car? What about your house? Or how about the watch you wear on your wrist? When you understand what REALLY made you buy these things, you'll begin to understand the power of Motivational Marketing!

Think about it. The last movie you saw, if it was your turn to pick, you saw based on how you wanted to FEEL during the film. Did you want to laugh, cry, be shocked or scared, and thrilled? This is what really motivates you to pick a movie!

Every decision we're motivated to make as human beings is made first and foremost on an EMOTIONAL level. We only then later justify our emotional decisions with LOGIC (this is so that the rest of world can "understand" why we bought what we did!).

"When Robert invited me to provide the foreword to Motivational Marketing and I reviewed the manuscript, I hesitated, concerned myself that there wasn't enough new ground broken in its pages to warrant my endorsement - with which I am notoriously stingy. With a second and third reading I found a handful of pages to mark, a handful of passages to highlight, not so much of new things but of things said differently, examples presented brilliantly, insights into individual's buying processes enunciated clearly. Had I purchased this book myself at the bookstore, this is more than enough for me."

- Dan S. Kennedy

Are You Making the Fatal Mistake 95% of ALL Businesses Make?

Like many business owners, I too made this mistake when I first got started in the business world, and it cost me thousands of dollars. My ads simply didn't work. Mailings of thousands of letters brought in zero sales. And forget about selling on the phone, it was futile.

Yet day after day, I see ads in my mailbox, in my e-mail, on the Internet, and from the few sales calls I do take, and they are all making this fatal mistake! And I'm certain they are not getting nearly the return on their investment they had hoped for!

The mistake is simply this. You're trying to convince your prospects to buy what you're selling for purely logical reasons, when your prospects are motivated by emotion first!

This is like trying to sell make-up to construction workers! It just doesn't work!

Hundreds of millions, even billions, of dollars a year are spent on promotional marketing efforts that don't even hint at even one emotional reason to buy what's being sold! Money wasted.

You don't want to be in this camp! You want every dollar you invest in your marketing to pay you back 2, 3, even 5 times the amount you invested. This is the power of Motivational Marketing.

What if. . .

Imagine for a moment that you held the key to creating emotionally charged ads that got people to respond immediately. And, because of this you saw your advertising investments pay huge dividends month after month.

What would that do for your business?

My guess is that you'd have the ability to build your business to be as large as your market will support! And it would then pay you whatever amount you wanted! After all, isn't that the dream you had when you got into business in the first place?

While this may sound like a big promise, let me assure you that it's the result of knowing about and applying the power of what I now call "Motivational Marketing."

This powerful marketing approach touches your prospects on an emotional level and that causes passionately respond in droves to your marketing efforts. And, the results of using Motivational Marketing are honestly nothing short of outstanding!

What Motivational Marketing Looks Like in Practice

One client I consulted with ran a computer training school and was having the hardest time filling even one of his classes with more than 5 or 6 students. This was a far cry from his dream of having his class sold out, since he had 20 spots available to fill.

Despite having the lowest price for this training in his market, he simply could not effectively sell his program. This is a common event faced by many businesses today, but it doesn't have to be this way!

He was investing $500 per week in a small ad in the local newspaper. His ad was not working, so he was literally flushing $500 a week, or $2,000/month down the drain. He was advertising in the right place, he had a nice size ad, but what the ad said didn't motivate nearly a single soul to pick up the phone and call for more information.

When he hired me to consult with him on how to improve his marketing results he was literally at the end of his rope. The way I saw it, he would have been out of business within the next 90 days, or sooner, at the rate he was going. He had rent to pay, and he had a huge leasing bill each month to cover, along with insurance and utilities.

Taking a look at his ad and immediately realizing that there was a need to use one or more of my ‘emotional motivators' in his message, I got to work. His ad was no different from those of his competition and it really didn't have an offer that would get people to respond now because it was base on logic and not emotion.

Surprised?

This guy was a software engineer after all, and the mere mention of the word ‘emotion' made him break out in a cold sweat!

His ad was like all the others I see all day long. It lacked life. It didn't connect with the reader, and it certainly was motivating in any way. And, the newspaper kept telling him that "it takes time for an ad to work" as they sold him more and more ad space week after week.

Pull Out the Secret Weapon

What it took to turn this dud of an ad into a real winner was one small change to the headline to make it hit top-dead-center on one of the most powerful of all human emotions, which is detailed in my new book, Motivational Marketing starting on page 49.

The next week, he ran the new ad in place of the old one. I was curious to see how it worked out, so I tried to call him to see how the ad was working. Each time I called, the line was busy. Finally, I reached him after 7pm that evening. His voice was weak, and he sounded completely wiped out. "What happened," I asked?

The ad ran and because it hit on a powerful human emotion that gets people like you and I to respond immediately his phones rang off the hook all day long! He guessed his phones rang more than 150 times that day and he was the only person there to answer this flood of calls.

Marketing on EMOTION Really Works!

In the space of just 6 short months, he was forced to move his business twice to accommodate the massive increase in enrollments.  And all of this came from the same $500 weekly newspaper ad he was already running.

There was no extra work involved. He didn't have to spend more money on his advertising. And within just a few short weeks he knew he was on track to realize his dream of running a successful computer training school!

This is what has happened to many businesses I've consulted with over the years. Many have seen immediate increases in sales by 10%, 35%, 84%, to as much as 600% in just 6 months!

Motivational Marketing strategies apply to Internet marketers, retail stores, manufacturers, sales organizations, network marketers, mail order companies and Chiropractors and Dentists!

In my new book, Motivational Marketing, you'll see the steps I took and how I knew just what emotional motivator (or hot-button) to use to create this avalanche of enrollments for my client.

You'll also see dozens of other examples of using the emotional motivators for a wide variety of other business types in many different industries.

You'll also discover how quickly and easily you can use Motivational Marketing to make your own business an overwhelming success!

Imagine:

• - Doubling the response to your advertising efforts
• - Having your phones ring almost non-stop with buyers who are ready to BUY
• - And spending not a dime more on your marketing efforts, but doubling, tripling, or even quadrupling your bottom-line income!

All of this what you'll get in my book, Motivational Marketing! (available now at bookstores everywhere including Amazon.com and Barnes and Noble)

"Motivational Marketing is not about spending more money

on your marketing efforts, it's about getting more response

from the money you're already investing."

Motivational Marketing strategies work in every media because they based on moving people to action emotionally, not on a specific technology or delivery method.

In his own words the world's leading marketer, Dan S. Kennedy has praised this book for giving you the answer to the question "every business person, sales professional, advertising copywriter should be endlessly exploring." That question is "Why do people buy, anyway?"

The Answers are in My New Book, Motivational Marketing!

You don't have to be a Fortune 500 company to use the profit-generating marketing strategies you'll get in Motivational Marketing. You'll discover how to apply the raw power of Motivational Marketing to every single marketing piece you create. And you can effectively use Motivational Marketing even if you have less than $20 to promote your business!

Plus, you'll find creative, and often little-known and highly profitable methods of incorporating Motivational Marketing into every area of your business including the following:

•  Headlines 
•  Google Adwords
•  Web Sites
•  Classified Ads
•  E-Mail Marketing
•  Company Slogans
•  Banner Advertising
•  Radio & Television Advertising
•  Sales Letters
•  Postcards
•  Newspaper and Magazine Advertising
•  Direct Mail
•  Face-to-Face Networking
•  Business Cards
•  Teleseminars
•  Seminar Presentations
•  Voice Mail Messages
•  Sales Scripts
•  Brochures
•  And much more too!

This book is the right book for you if you are business owner, advertising executive, network marketer, Internet marketer, information marketer, publisher, retailer, restaurant, service business, Chiropractor, Dentist, and more!

This book is for anybody who is in business and who wants more paying customers and who wants them right now!

Now you can get my best Motivational Marketing strategies for a mere fraction of what it would cost you to hire me to consult with you personally (at $1,750/hour, you could buy a lot of copies of my new book!).

The Power to Dramatically Increase Response to Your Marketing Efforts

This is the power of Motivational Marketing. And the book is your next step towards being able to use the power of emotion in all your marketing efforts.

Expect miracles as you begin to use Motivational Marketing strategies in your every marketing effort. From a simple e-mail message to a full 30-minute television program, you'll discover hundreds of ways to quickly and easily integrate Motivational Marketing into everything you do.

And when you do, you'll see an immediate increase in response to your marketing efforts, regardless of what you sell or who you are selling to!

Plus, you'll get dozens of strategies for virtually eliminating the risk and need to use your own money to market your business.

Applying just one of these strategies will make this book exceptionally valuable to your business - even making it one of the best investments you could ever make for your business!

If you have not already purchased your copy of Motivational Marketing, use the link now on the upper right hand side of this page and get your copy now!

I promise you, the information contained in this book will make your marketing profitable now!

Not that you really need more of a reason to own a copy Motivational Marketing, when you place your order for my book, you can collect a very special collection of FREE gifts valued at more than $1,946.25!

Just come back to this page with you receipt, and click on the "Book Bonuses" button on the upper left hand side of this page. Your gifts include powerful e-books, audio interviews, software, discounts, free trials, and much more!

Be outstanding!

Robert Imbriale
'The Motivational Marketer'

Author of Motivational Marketing

P.S. Remember you must purchase your copy of Motivational Marketing before the deadline to qualify for your FREE gifts! Then come back here to this site and hit the Book Bonuses button on the upper left hand side of your screen to collect your FREE GIFTS!