"Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer."

From the Foreword by bestselling author Dan S. Kennedy  

"Motivational Marketing makes perfect [sense] for any marketer. Don't waste another dime on marketing until you read this book. Great marketers use these principles and this book is a good reminder why we do. "

- M. Shultz
Amazon.com Reviewer

 “If you have any desire to make more money in less time, then Motivational Marketing may be the most important book you read this year. Here’s why: Robert Imbriale captures the one thing that will have more impact on your bottom line than anything else – how to motivate your prospects to buy from you again and again. And far from an academic thesis from some professor in a cubicle far away, the principles in Motivational Marketing come from years of in-the-trenches experience. It is truly a primer on what works. I am literally running to my set of active marketing pieces to re-engineer them with the 5 motivators that Robert teaches. My advice – drop everything, get this book and read it. You’ll be glad that you did.”

- Ed Rush
Marine Corps Fighter Pilot and Entrepreneurial Coach

http://www.mach1marketing.com/

"Motivational Marketing is much more than just another marketing book. Robert Imbriale walks his talk, and the proven results he has continually produced for himself and his clients over 20 years lets you know what he tells you, you can take to the bank!


Motivational Marketing covers the marketing "Why To" as well as the how to. My marketing library contains hundreds of the classic books all marketers study and follow everyday to produce profitable marketing in their business and client projects... but what Motivational Marketing focuses on is tapping into the buying emotions of your customers and prospective customers to create a stress free enjoyable buying proccess.


I know this book will save me time and money in my marketing efforts because now my customers and subscribers will be coming to the order form to buy, not to be sold.


When you first crack open this "Marketing Manual" you'll instantly understand what motivational marketing is all about, because it's almost impossible to not devour this book in one setting.(Get some sleep now) This is the most eye opening and enjoyable marketing book I have ever had the pleasure reading.  An absolute must have for anyone in marketing or sales.
 

Lyle Fixsen
Internet Entrepreneur
www.WebMillionaireSystem.com  

Mr. Imbriale REALLY knows his stuff!!!



I heard him speak the week before his book came out and he had an advanced copy. At the break I made a beeline for that copy and immediately saw I had to get it. He knows a whole side of marketing that you never hear anyone talk about, which is the emotional element. He outlines the primary motivators and how you can apply them into your own marketing. From just glancing at the book, before I even bought it, I got 2 amazing ideas that I added
to my website and I know it will make a big difference in the rate of response over time. You really need to learn what this author has to teach if you own your own business and are looking to expand. I spent $25,000 in 2005 on various advertising and it was a total waste of money. I wish I would have had this information at that time!!!!!


Belinda Rachman
 "Divorce In A Day Mediation"
Carlsbad, CA

"Hi Robert,I just wanted to thank you for sharing some of your marketing knowledge with us today.  I went on line and ordered your book Motivational Marketing today and can hardly wait to get and read and apply it. Thanks again"

Jerry Stranak  (858)752-1297  

"This book tells you why and how people respond to marketing. Using lots of examples and giving the reader lots of food for thought-- this book is a must for anyone in sales and marketing. The delivery method for marketing is constantly changing-- but the emotional level has always remained the same: Fear, Love, Freebies, Moneymaking and Making Dreams Come True. Imbriale shows you how to use all of these to increase sales!"

A guy from New Jersey (Summit, NJ USA)

(Posted on Amazon.com's web site about Motivational Marketing)  

To be perfectly honest, Robert Imbriale is a personal friend of mine. We became friends after I saw Robert in action on stage during a seminar I produced with a partner. When I witnessed the power this man has to literally transfix an audience and take complete control, to the benefit of all the attendees -- we HAD to be friends.

When Robert told me his plans to write this book, I told him not to do it. He was giving away far too much. As I look through the book, I see he did NOT heed my advice. The man has poured literally EVERYTHING HE COULD into these pages, divulging more than 20 years of rock-solid experience in words any reader can easily understand and follow.

Now I must retract my advice to Robert. I know what he's up to, but just didn't see it before now. Robert is so full of knowledge and hands-on experience there is NO WAY a single book could hold it all. It just looks that way when you read this book.

Meanwhile, there is so much more Robert has to share this is a mere dent in the stack. Read this book and you'll be up-to-speed, as if you'd been privileged to peer over Robert's shoulder during the past 20+ years, seeing and learning from everything he's done and all that he knows. Then and only then will you be truly prepared for the NEW THINGS this guy is constantly cooking up and discovering.

Then you'll be ready for Robert's NEXT book, to talk to him in person or to see him onstage, live, the way I first met him.

Alan R. Bechtold, President
BBS Press Service, Inc.
http://mastermind.sysop.com/  

"Hi Robert, I am getting wonderful help in my Real Estate advertising from your book. Thank you so much.  I just never thought of focusing in on the "emotional" end of the advertising.  DUH! Like you mention in your book, I have been focusing in on the bedrooms, sq. footage, etc, without adding the emotional WOWS into the ad.  Can't wait to write next months copy. I am sure my income will increase with more calls on my house ads. Thank you so much for the inside information. Most people would not share their secrets. You have been very generous to do so. Thank you!"

Jackie Hall, CRS, GRI
ReMax Advantage
Spring Hill, FL
http://www.realestatehernando.com/